Fast food and young children

Do all children instinctively love fast food? Is the marketing to young children universally successful?

You would think so, superficially. Fast food restaurants choose bright, garish colours that seem to appeal to children. The adverts are often fun and fast paced, for limited attention spans. The food is sugary, fatty and laced with flavour enhancers (I once read that a particular fast food from a Big Name fast food restaurant had 22 flavour enhancers of various kinds in it. Ouch.) The food is, in short, designed to be as addictive as possible.

Yesterday, Tiarnan, 22 months, was watching TV. A Big Name fast food chain advertisement came on - promoting the usual range of palatable, but unhealthy foods.

Our toddler son waited until the ad was over then said: "Urgh!", stuck his tongue out, and said, "Not nice!".

Well, it is back to the marketing department with that one, I think. There is one toddler in the world, at least, who is unconvinced by the attempts to entice him to eat junk.

I wonder how many other toddlers out there react similarly?

(If you would like to learn more of Ainan Celeste Cawley, a scientific child prodigy, aged eight years and no months, or his gifted brothers, Fintan, four years and five months, and Tiarnan, twenty-two months, please go to: http://scientific-child-prodigy.blogspot.com/2006/10/scientific-child-prodigy-guide.html I also write of gifted education, IQ, intelligence, the Irish, the Malays, College, University, Chemistry, Science, genetics, left-handedness, precocity, child prodigy, child genius, baby genius, adult genius, savant, gifted adults and gifted children in general. Thanks.)

A realm of misunderstanding

This is a post for someone I cannot write to, directly.

This person posted their misunderstanding of Ainan's situation. They had got the impression that no academic was interested in working with him. This is not so. There are a few who are. One in particular has been very helpful, but has actually little time spare from his position. Yet, he has done what he can to assist.

Another academic is presently preparing the way for Ainan to be actively engaged with them, on an ongoing basis, in the areas of his interest. This should begin soon - but I won't preempt it by revealing any details at this time.

So, contrary to this poster's view, academics do understand Ainan's need and some are willing to help.

(If you would like to learn more of Ainan Celeste Cawley, a scientific child prodigy, aged eight years and no months, or his gifted brothers, Fintan, four years and five months, and Tiarnan, twenty-two months, please go to: http://scientific-child-prodigy.blogspot.com/2006/10/scientific-child-prodigy-guide.html I also write of gifted education, IQ, intelligence, the Irish, the Malays, College, University, Chemistry, Science, genetics, left-handedness, precocity, child prodigy, child genius, baby genius, adult genius, savant, gifted adults and gifted children in general. Thanks.)

The Great ComfortDelGro Taxi Rip-off

Singaporeans, although they don't necessarily know it, already receive one of the worst taxi services in the world. Taxi drivers use every ploy in the book and some that aren't (ie. read "unethical") to increase their income at the expense of the Singaporean public. Yet, the situation is just about to get a lot worse.

ComfortDelGro, the largest taxi fleet in Singapore, comprising Comfort, CityCab and Yellow-top taxis, making up fully 65 per cent of all Singaporean taxis, with 15,000 of Singapore's 23,000 cabs, is going to DOUBLE taxi fares from Monday.

There have been hints, in recent days, of a "30 cent rise" in flag down rate. The fact that they would dribble out the news with that parsimonious description of the true state of affairs, is rather insulting to Singaporeans who may, now, be unable to afford a cab at all.

The flag down rate is indeed rising from $2.50 to $2.80. More significant, however, is that the rate of charge, for time and distance is DOUBLING to 20 cents per unit, from the present 10 cents. This means that taxis will now cost twice as much as before, on a per distance, per time basis. Yet, that is just the beginning of the price rises.

During the peak period - when people are most likely to be travelling, which is Monday to Friday, 7 am to 9.30 am and Monday to Saturday, 5 pm to 8 pm, there will be a 35% premium charge on the metered fare. Currently, the peak surcharge is a flat $2 no matter what the distance or time of journey.

The City Area Surcharge, for pick ups in the City area will TRIPLE to $3 and will be payable for a greater part of the day (Monday to Saturday, 5pm to Midnight). Currently, it is $1 payable Monday to Thursday, 5pm to 8 pm and Friday to Saturday, 5 pm to 11.30 pm.

The late night surcharge will be 50% of the metered fare, added on, from midnight to 5.59 am. Currently, there are staggered rates from 11.30 pm to 5.59 am.

The only improvement, from the point of view of the passenger, is that booking fees will be reduced to $3.50 prime time, Monday to Friday, 7 am to 9.30 am and 5pm to 11 pm. Currently they are $4. Off peak booking fees will remain at $2.50.

So what do all these changes mean to how much it will now cost to take a cab in Singapore?

Well, let us do an analysis.

For someone taking a cab home after work, at say, 7 pm, from the City area, for a journey which presently costs, say $12, what will the new cost be? Well, under the old regime, the flag down portion of that $12 is $2.50. The City Surcharge is $1. The peak charge is $2. The rest, $7.50 is the metered portion based on time and distance.

Under the new regime, the flag down would be $2.80. The metered portion would be charged at DOUBLE the rate, making it 2 times $7.50 = $15. The City area surcharge would be $3. This makes a total of $20.80. On top of this there will be a 35% peak period premium, giving a total for the fare of an astonishing $28.08!

They spoke of a "30 cents rise"...but what actually are ComfortDelGro doing? New prices on a typical sample journey are 234 % of present prices. This now makes taxi taking an unaffordable service for most Singaporeans. Almost no-one is going to agree to pay almost 30 dollars for a journey that until now has been 12 dollars, or so, on a regular basis. That is just for short trips. Long trips such as runs to the airport will now cost perhaps 50 or 60 dollars, compared to just over 20 dollars, presently, for many Singaporeans.

Singaporeans are being cheated on every front by the public taxi service. They are driven by poorly trained, ignorant, dishonest drivers who don't know where they are going and try to cheat the passenger every way they can - and now they will be gouged, by truly ugly fares everytime they board a cab.

It is, I feel, a time for Singaporeans to show what they think of these new fare rises: by never taking a cab from ComfortDelGro again. Should other cab services raise their fares in a similar way, they too can be avoided. If no-one agrees to these fares by taking cabs anymore, then they will have to reduce the fares to what they were before - or something similar.

Why is ComfortDelGro doing this? Well, it says it is an answer to the problem of unavailability of cabs, when people need them. I find that ludicrous. Why were cabs unavailable? Because the cab drivers were acting in unison, to cheat the customers, by "hiding" and refusing to pick up passengers unless they called them out, and paid call out charges. The drivers were only unavailable because they were busy cheating the consumer. Now, ComfortDelGro has had the inspired idea of rewarding these dishonest drivers by making the practice of gouging the customer official and ensuring that ALL taxi journeys are a complete rip-off. Thirty dollars for a modest trip out of town, for a country in which salaries are modest by Western standards (really, really modest, if the truth be known, for most Singaporeans), is far, far too much. Taxis, henceforth, will be for tourists only - who really don't have a choice and don't know any better.

The real answer to the issue of vanishing taxis and the inability to get one unless a call-out is made is much simpler than across the board, greedy fare rises. The real answer is to penalize any driver who behaved like that. There should have been high fines and perhaps custodial sentences for repeat offenders. That is what works in Singapore to bring behaviour into line - and that is what should have been done for taxi drivers. Their behaviour should have been made illegal, with stiff penalties.

Another alternative would have been to abolish the call-out charge altogether - and made it illegal not to take a call-out booking. That would have worked equally well.

In Singapore, taxi drivers will never do the right thing, in terms of service. They will always do what makes them the most money, even if that action is a dishonest one - or an illegal one (if no-one is looking). The notion of giving good customer service has not entered the consciousness of this particular workforce - nor, it seems, has it entered the minds of the ComfortDelGro executives who have just decided to multiply the price of a typical taxi journey by 2 and a third times.

Decisions like ComfortDelGro's affect the quality of life of everyone who lives and works in Singapore. Such decisions should be made with much more care. They say they are looking after the interests and livelihoods of taxi drivers. Well, what about everyone else's interests and livelihoods? My experiences with Singaporean taxi drivers have been very mixed. Some of the poorer experiences have led me to the opinion that drivers do not deserve special consideration. Many of them have behaved extremely dishonestly towards me. They need to be regulated - not rewarded with higher fares.

From Monday, the viable transport options of millions of Singaporeans will be reduced by one modality. For from Monday, millions of Singaoreans will no longer be able to afford one of the most convenient forms of transport previously available: the taxi cab.

The only hopeful possibility is if people stop taking cabs. If no-one takes cabs anymore, then prices will have to return to previous levels. I, for one, will do my utmost to find any other mode of transport than a taxi cab, in future. Quite frankly, with the levels of DISservice, presently common, and the new price rises - they don't deserve my custom - or yours, for that matter.

Note: Source of data on the new taxi fare structure: today's Today newspaper, page 3.

(If you would like to learn more of Ainan Celeste Cawley, a scientific child prodigy, aged eight years and no months, or his gifted brothers, Fintan, four years and five months, and Tiarnan, twenty-two months, please go to: http://scientific-child-prodigy.blogspot.com/2006/10/scientific-child-prodigy-guide.html I also write of gifted education, IQ, intelligence, the Irish, the Malays, College, University, Chemistry, Science, genetics, left-handedness, precocity, child prodigy, child genius, baby genius, adult genius, savant, gifted adults and gifted children in general. Thanks.)

Does Japan have a future?

Does Japan have a scientific future?

You may think this a strange question to ask since Japan, presently, has the world's second largest research industry (after the United States) and is known as a technological powerhouse, in commercial terms, at least. Yet, all is not as well as it seems.

The recent PISA comparative survey of the abilities of 15 year olds in 57 countries worldwide held some warnings for the possible future of Japan. If the results are any indication, Japan seems to be in decline. Japan's mathematical results were disappointing: they came in 10th, showing a steady decline over the past few years - having been 6th in 2003 and 1st in 2000.

That is not the worst of it, however. Japan fell to 6th place in science, having been 2nd in the two previous PISA surveys. That, in itself, may not seem particularly worrying - but another piece of information obtained from the thousands of students who took part is. Almost NONE of them want to be scientists. Only 7.8 per cent of Japanese students expected to be in a scientifically related career by the age of 30. This was by far the LOWEST scientific ambition of the youngsters out of all 57 countries. If young Japanese don't want to enter scientific careers, there will soon come a time in which there just won't be a Japanese science base.

It seems, from other information, that young Japanese are aiming for financial careers, instead. This doesn't bode well, however, in a technological and scientific era, that promises to become even more strongly technological and scientific as the decades pass and new technologies mature - such as nanotechnology and its associate, nanomedicine. Such technologies require a strong science base to sustain. It looks as if Japan is in grave danger of not having such a base by the time such technologies mature.

In contrast, the United States, while it came in the bottom half of the table, in Science, in terms of the abilities of its 15 year olds, actually, and surprisingly, came 3rd in terms of the AMBITION of its students. Many of them want to be in a scientific career at the age of 30 (even if most of them are not actually showing much ability at the age of 15). However, no matter what the ability of the students, without the wish to be a scientist, that ability will never translate into a scientific outcome.

Thus Japan has scientific ability, but no scientific aspiration, in its youth. America is in the opposite position, at present. Oddly, I think there is rather more promise in America's situation - since at least whatever ability there is, may actually translate into a scientific base, in the decades to come.

There are many problems in Japanese education, not least of which is the lack of investment in science. Apparently, the budget for science experiments in elementary school is 40 cents per student. It is no wonder that students are lucky to get to see any science in action at all. The results of this short-sightedness are beginning to show.

By the looks of it, the technological Japan of today, is staring ahead to a much less heady future.

(If you would like to learn more of Ainan Celeste Cawley, a scientific child prodigy, aged eight years and no months, or his gifted brothers, Fintan, four years and five months, and Tiarnan, twenty-two months, please go to: http://scientific-child-prodigy.blogspot.com/2006/10/scientific-child-prodigy-guide.html I also write of gifted education, IQ, intelligence, the Irish, the Malays, College, University, Chemistry, Science, genetics, left-handedness, precocity, child prodigy, child genius, baby genius, adult genius, savant, gifted adults and gifted children in general. Thanks.)

Are Singaporean taxi drivers trained?

Singaporean taxi drivers often strike me as among the least knowledgeable of their breed. Indeed, Singapore is the only country I have ever visited, in which the taxi drivers quite often don't know where they are going. It seems needless to add, but add I must, that Singapore is such a small country, that it is, in fact, a modest sized city, and that to not know where you are going, within it, as a professional driver, is quite some feat.

It is apt that I should comment at this time, for the largest taxi fleet is set to raise the flagdown rate of its taxis by a rumoured 30 cents and has hinted at other ways to raise revenue (read: increase pricing), as well. This comes upon the huge rise in call-out charges some months back.

The big question is, of course: are these price rises justified when service is so poor?

Before any prices rise, the taxi fleets need to address the issue of driver competence. Singaporean drivers are often a poorly informed and not particularly honest bunch. They don't know where they are going - or if they do, they deliberately take very circuitous routes. They do anything they can to inflate the fare and cheat the passenger - particularly if, like me, that passenger is a foreigner. I have seen all sorts of ploys - all of them calculated to deprive me of rather more dollars than is justified by the journey embarked upon. Some drivers have even driven off with the passengers' belongings. (Some 20,000 dollars worth of wedding gifts, for instance, in a famous recent case.) So, all in all, a Singaporean taxi is something to be wary of, for one reason or another.

A recent journey brought me to ask the title question. We booked a taxi (and paid the exorbitant surcharges), since we were going to a wedding. Rather than give him our precise location, we told him to drive to somewhere obvious, nearby.

"Jurong Junior College.", we requested, as we got into the cab.

"Where? I don't know.", he replied.

Ah, I thought, he doesn't know where the Junior College is.

"You show me.", he continued, pointing ahead at the mystery of the roads, on which he drove daily.

So, we were to show a professional driver, in a very small city, where to go...

We got to the first meeting of roads and he slowed. "Which way?" he asked, without embarrassment.

It was clear, then, that it was not the Junior College that he didn't know the way to. He didn't know the way to Jurong. That flabbergasted me - for it meant he didn't know the city at all.

As the journey proceeded, this man, who had the nerve to call himself a taxi driver, would ask us for instructions at every single meeting of roads, junction or turning, all along the way. He quite simply knew nothing at all of the geography of Singapore.

Finally, as we neared our destination, my wife said: "Just turn left at Jurong JC."

"JC? I don't know what JC is." he said, in utter mystification.

My wife and I looked at each other. There is something you should know at this point. Only Singaporeans are allowed to drive Singaporean taxis. That means that all were born here, educated here and grew up here. As you have no doubt noticed, JC is the abbreviation for Junior College (which we first asked him for). So, even if he had been a foreigner - which he couldn't possibly be - he should have known what JC was. Yet, he was a native. He had been through the school system - yet he had managed to do so, without knowing the names of the schools.

I grew really uncomfortable then. Was our driver senile? He didn't look old enough to be, being in his fifties at my best guess. Or was he just lying about his lack of knowledge? Was his "I don't know where I am going", just a ruse to ensure that, on average, he always travelled a longer route than otherwise, because his passengers would tend not to have the best route knowledge?

In a way, I rather hoped it was a ruse - for I find it incredible that someone of so little mental competence, as not even to know the most basic things about the society he grew up in - not its geography and not the names of its institutions - could actually be allowed behind the wheel of a taxi.

Was he truly that mentally incompetent? If so, he shouldn't be driving - and a system that can allow such a driver on the road, is seriously flawed. Clearly, there is no real training of these drivers. It is not infrequent to step into a cab driven by someone who hasn't got a clue where he is going. That should never happen. No-one should be allowed to drive until they know their way around.

In London, where I grew up, the cab drivers prided themselves on The Knowledge - an examination in the routing between all destinations in London. All cab drivers had to pass this test. As a result, I never had the experience, in London, of being driven by a taxi driver who didn't know where he was going. Yet, in Singapore, I have that experience several times a week. Singaporean drivers simply don't know Singapore. Furthermore, those that do, often use that knowledge of best routes, to avoid them and give the passenger the longest, most expensive route possible (at least they do to me, a Caucasian). It is truly a disgrace to the nation. Yet, instead of addressing the issue of useless, incompetent and dishonest drivers - what are the authorities going to do? They are going to raise the price of taxis again. That is the second time in a year.

Before they raise prices, they should first take off the roads all the dishonest drivers - and all the incompetent drivers. All new drivers should be exhaustively trained in the ways and byways of Singapore. Then, and only then, should they even begin to consider raising the price. They should remember that it is called a taxi SERVICE - and attend to the service part, first.

(If you would like to learn more of Ainan Celeste Cawley, a scientific child prodigy, aged eight years and no months, or his gifted brothers, Fintan, four years and five months, and Tiarnan, twenty-two months, please go to: http://scientific-child-prodigy.blogspot.com/2006/10/scientific-child-prodigy-guide.html I also write of gifted education, IQ, intelligence, the Irish, the Malays, College, University, Chemistry, Science, genetics, left-handedness, precocity, child prodigy, child genius, baby genius, adult genius, savant, gifted adults and gifted children in general. Thanks.)